The smell of this hair care range is simply divine ! I started using it last week Friday and immediately felt the result. After the first wash my hair felt quite soft and smelt heavenly . A little bit of the shampoo goes an extremely long way. Its lathers quite well and does not irritate my scalp ( I have a sensitive scalp). The quality of this hair care range is really impressive. That fact that a product of nature , the Shea butter, is used adds to the effectiveness of the product on my afro. Cannot wait to find out which brand this is !