So I have used the Shampoo and Conditioner twice now. I love the shampoo-it lathers very easily and its very soft and silky on my hair. You also don't have to use an enormous amount of product , just a bit and it spreads like Sunlight liquid..lol. The Conditoner didn't impress me though. I have curly hair so its important for me to have a conditioner that provides a lot of moisture and holds my curls. The conditioner is not very thick. It also did not penetrate my hair-I felt it sat on top of my hair and did't really absorb. I had it on for around 10 minutes and washed it off. I was rather pleasently surprised cause my hair did look and feel great despite the doubts I had. It also leaves your hair smelling amazing and very soft and shiny. My curls were also very bouncy, which I loved. My bet is on Dove. Cause their products usually have that richness and smell...but lets see. I can't wait for the big reveal.