Firstly I want to say the way you have conducted this project is amazing. Many times we look at products in the store and we remember this one and that one said they didn't like it so we don't buy it. I love not knowing what this magical POTION is ! My hair feels so much softer after I have washed it. I towel dried my hair and left it to dry naturally. I never knew I had curls until now. Usually my hair will try frizzy but somehow this shampoo left my hair naturally curly with lots of volume and shine and I am obsessing over it ??? it smells great and I did not need to use a ton of shampoo to make my hair "soapy". So far I am extremely impressed !