One day I LOVE this product, the next moment I hate it. (Please note I wear make-up very seldom, so most of the time I feel like this about any make-up!) But I think I am leaning towards the positive. The smell is quite strong (I think it's the alcohol I smell), end the consistency is very runny. The tube is very easy to use, and you apply only a little. I won two tubes, so gave one to my mom. She says it makes her look ten years younger! I think it will work for any age group (maybe not if you have a dry skin, as I think the alcohol might be drying). A little goes a long way, and if you apply it correctly, it doesn’t look cakey like other foundations. It’s light, gives a nice smooth finish, and has a SPF15!