IMy skin has been dull and lacking in that natural healthy glow, ever since giving birth. Although I have other masques, it is a little difficult to apply them and wash them off 20 minutes later, as most times - I am limited to 20 minutes at a time in which I must achieve a full makeover that includes showering, shaving, brushing teeth, getting dressed, etc. This masque is different in the sense that you do not wash it off - well, at least I don't think you do. (the instructions weren't exactly clear.) Let's put it this way, I haven't been washing it off! Again, compliments to the pleasant and clean smell of this amazing product! I really love how thick the masque is, and how easily the skin absorbs it. No seriously, I was worried that it'd leave my skin feeling oily or looking shiny, but my skin swallowed it all up and it restored the moisture that I was clearly lacking. I have to stop myself from making use of this gem, daily. I know that my skin doesn't need it, but it is just such a treat and it's hard not to indulge - kind of like that slab of chocolate!