I would say this is an average anti perspirant, it smells better than average though, really floral and fruity fresh. It doesn't irritate my sensitive underarms and thats a plus point although it doesn't score much in the longevity department. This keeps the perspiration and odor away for a few hours instead of 48 as is claimed . I would use this on cool days instead of humid days where I would use a more heavy duty deo.