Long lasting Matte lips is what I get when I use these.

The pigments are excellent and vivid on my skin tone which is exactly what I want from a lipstick or lip cream. Application is smooth and easy. Like a soft cloud of suede on my lips, the applicator just glides on my lips. There is no flakiness throughout the day, it just stays in tact.

They have a wide selection of hues, a number of shades of the same hues too so you're bound to find something that suits you easily.

They rarely transfer so you can kiss and drink your tea freely.

I see a lot of close dupes for some popular high end shades from this range.

I enjoy the lip creams, but I think they're pushing it when they say that they are "ultra moisturising".