I also love this product. I bought it because of the gimmicky packaging (what can I say!)but it really does do what it says. Yes, in reality you can achieve that "push up" affect by using light eyeshadow just beneath the brow bone but I think this does it better. Also, it makes your eyebrows look thick and well shaped.

One BIG complaint though. I've had this product for a few months and it got blunt really fast. That was fine but the bad thing is, I can't find a sharpener bg enough to sharpen it with. Anyone have any suggestions?