I am embarrassed to admit that I have never tried NYX Cosmetics, I have only really made googly eyes through the shop windows but when receiving this in last month's Ruby Box, I was more than excited to give it a try. I think that it has something to do with their 3 letter branding, and the overall appearance of their products that makes it feel like "high" quality - much like MAC. Also, before trying this, I had never tried cream eye shadows, although I have been tempted I haven't found one that I was ready to purchase just yet. So with all that established, let's just put it as this being a whole new experience with no expectations. I have to admit that I would put this down as a summer must have if you are looking for a simple look with zero effort. Reason being is, it is water resistant so no worries about that dreaded fading or worse - running! Don't expect to be able to blend with these, basically once you apply it to your eye, the way you have applied it, is the way it is going to remain for the entire day. You have to be quick in applying it, as it dries very quickly and if you rub too much over it, it peels and looks dreadful! It should also be noted that after applying, to keep your eye closed to the count of 5 to ensure a clean look. I have to admit though, after playing around with it a bit and adjusting to "cream" shadows, overall I am happy with this product. I feel that it is smoother than normal shadows but is not as versatile. I have 01 frost beige which I am crazy about as I love neutrals as well as this shimmer brings out my eyes. I feel that this is great for any look, whether you just want to add some quick eye shadow or do a whole done up look with eye liner, mascara, etc. This is exceptionally high pigmented and I think that the packaging is really cute and conveniently sized for any make-up essentials bag (especially when you have to pack light for holidays!). Also, I love that this is not tested on animals!