Let me start by saying that I have been coloring my hair since about 14-15 years of age and I have tried a lot of colors (I think close to most colors) and a lot of products. With Garnier Nutrisse Ultra Color I was rather surprised to discover how soft my hair was just after coloring. That is one of the features that doesn't happen to often when you go blond. Brilliant result also. No burning, itching and so forth during the coloring. I was worried about the coloring from the bottle, as I usually use the brush, but Hey, it worked as a charm even without a brush, very easy to apply. Great amount for my hair length also (thought I might need two packets, since my hair is rather thick). So all in all 10 out if 10. Great product and I am worth it! ;)