I received this product in one of my Ruby boxes in 2012. In fact I was lucky enough to receive it as part of a birthday present. I then asked my beaut therapist (wax lady) about this product and instantly she was excited as she uses it. I have to say that even on the sensitive bikini area this product doesn't have a smell, and there is seriously no irritation. In fact applying it after my shower immediately cooled down the affected areas. An it's relatively cheap :-)