The product label promises "Reduced wrinkles, improved firmness and instantly smoother skin". And that is exactly what this serum delivered. After 2 weeks of use twice a day I could see less neck and forehead wrinkles, a firmer jawline and instantly smoother skin directly after application. Also, this serum is an excellent primer under foundation, making it a double value product : it treats as well as provides a smooth skin surface under foundation.
Thumbs up, NIVEA!