I've used a lot of expensive products over the years to try to keep the fine lines of age away. Needless to say - my skin still aged and the fine lines appeared. I find the Olay Regenerist cleanser and Olay micro -sculpting serum very affordable and effective. The serum has a pleasant smell and it is fast-absorbing, non-greasy and lightweight. After using it for 11 days, my skin feels softer, plumper and hydrated. The fine lines look a little better already and I can't wait to see how it will improve over the time period of 6 to 10 weeks. A product don't need to have a big price tag to be effective! With Olay Regenerist you get a product that gives you the results you wanted and and still have some money in your pocket to buy some more Olay products!! Results, a quality product, a small price tag - what a bargain!