Ive been using the new bio-oil for some time now, i did not use the old product and i must say that i absolutely love the product. As chloe previously stated, it gets absorbed so quickly into the skin, nobody would want to sit and massage oil in for long, so im really happy about the product. Being in a wheelchair and sitting in all the time, one develops stretch-marks in the weirdest places. I bought this product to help me wit my prob areas. Look, i must say that i havent noticed a "huge" difference in their appearance, and they are very new scars, but im hoping that prolonged use will def make an impact. ive been using it for about 6months now.