This fabulous product is perfectf or every platinum blonde dye lover who knows the horror of the yellow that so often follows!! Used once a week, this shampoo eliminates yellow and restores vibrant shine, keeping your blonde looking fresh and beautiful! At around R45 a bottle, it lasts and it is so worth it! Being a student, theres no ways i can afford salon shampoos, but im guessing this has the exact same or even better efficiency!