I use to color my hair either black or dark brown the past nine years and i thought it was really time for a change, i did hope for a bit more red in my hair. I would have loved a bit more WOW color but for a first time use this is pretty good.

It is a bit expensive but it gives great coverage, with my shoulder length hair i still had half a bottle left. Also what i found with other hair colors my hair felt dry afterwards but not with this one.