Yes, the price is steep - BUT, have you seen their shades and names?? MT usually put out sets (beauty and the beast, etc) and their colours are so unique and perfectly named. They apply so smooth and their large brush helps get you some really good coverage. The size of the bottle really impresses me, because they last! I love the names because when I think of the colour, it captures that feeling perfectly. They don't chip or crack if they're cared for properly and don't lose their shine either.