Maybelline Super Stay 10h Tint Gloss in 380 Timeless Plum gives my lips a lovely plum tint with a subtle shine. The formula is not sticky and the colour is buildable. Its best to first moisturise your lips and then apply the tint gloss. I did not experience the 10hr promised longevity as the colour wore off during the day (eating, drinking, etc). Reapplication is necessary to keep the colour looking fresh.