When this launched months ago I really wanted to get my hands on this as I'm a total eyeliner gal. It has a fine tip pen kinda like a koki so no brush. Creating a cat eye look has never been easier. I was amazed at how easy it is to use and thought "where have you been my entire life"!!!

Highs: Easy to use, virtually smudge proof and idiot proof.

Lows: Does not last the entire day. I was so disappointed while using this product. As come 4pm its melted away and looks faded. I generally love Maybelline products and use one of their foundations on a daily basis so this has been a huge let down. Their claim on 12 hour wear is quite an exaggeration.

So overall, I love how easy to use this is but it lacks longevity and touch ups are necessary.