I am totally crazy about this mascara and have used it mostly for many many years.
I find that i only have to apply one coat to get the "false eyelash effect" and it really does coat my lashed well.
It is not that expensive and really a great product. Its brush is a nice size and applies easily.
It also washes off easily. It also does not smudge. And in summer i use the water proof mascara which really lasts.