I have been reading up on how people can't find the best mascara, and i have tried everything from Max Factor's Memoirs of a Geisha Mascara, to lancome, to cheap buys, to big in-your-face mascara brushes that just mess up and clump your eye lashes... and my conclusion is, if it is tried and tested and been here forever, it probably is best! Nicole Richie, Adriana Lima and even "Serena" in Gossip Girl uses it! They can't be wrong.