Amongst many other things, the packaging of this foundation stood out for me. As opposed to the regular foundation bottles, this one’s portable and simple yet unique shape and look was refreshing to see. The portability? It’s the perfect travel size foundation. It made me feel like I was indeed using a skincare product and not just a makeup product. The applicator is also really different and will definitely aid in saving more product when applying. I honestly would advise any beginner makeup user to purchase this product. It’s not overwhelming, easy to apply and extremely easy to blend. The 10 different shades accommodate everyone which is amazing.