This is my favourite drugstore concealer. I use the shade 10 as I prefer my concealer to be just slightly lighter than my actual skin tone, which helps especially when applied underneath my eyes. This concealer is great because it's affordable and I love the lightweight liquid consistency. It isn't super full coverage but because it's so thin it doesn't cake up underneath the eyes and I also find that the liquid formula blends really easily and doesn't cause my dry skin to 'cake' which some powders and creams do.