Creamy, does not crease, good colour range to choose from, AFFORDABLE, covers dark circles perfectly. My mum got this and I've been using her shade (which is much too light for me, so going over with a darker powder to set it) and I must say, it is the greatest. As a medical student who is often sleep-deprived and who has to commute 2 hours a day, this is my under-eye rescuer.