This is by far one of the best matte lipsticks I've bought and I have bought many in the quest to find the perfect one. Glides on lovely and the texture is rich yet lightweight at the same time.I chose the shade 'infinitely fuschia",which is a bright pink. The color is rich and vibrant.This lipstick promises to stay fast for up to 14 hours but for me I had to reaply after six hours although even through meals and cups of tea it didn't rub off so that's totally fine by me. An added bonus is that is has a nice fragrance. For best results from a Matte lipstick regular exfoliating of your lips is advisable. The price is not bad at all either.