I recently picked up a tube of Maybelline baby lips at Dischem, after hearing so many people raving about this product, I just had to get it. I am an absolute lip balm addict. I can not go without lip balm for more than a few hours.
Here's the lowdown on Baby Lips:

Price: +- R25 (about the same as Labello,a bit more expensive than Lip Ice)

There is a wide variety of these lip balms, in different shades, but when I got to Dischem they were all sold out except for the Baby Lips Intense Care, which is colourless. I decided to get it, because I wanted to see what all the fuss was about.
I have to say, I wasn't blown away. It's a really good product, and I can't find anything wrong with it, but I think after hearing everyone rave about these balms I was expecting more. Honestly, it is very standard. It's almost exactly the same as Labello lip balms, but I actually prefer Labello. With the Baby Lips I have to reapply very often, and I used up my entire tube within less than 3 weeks.
It did keep my lips in great condition, so it delivers on it's promise, it's a good Lip Balm, but it's nothing special :) I do want to try the tinted balms though, but as for repurchasing this specific balm, I wouldn't, I would rather just stick with my tried and trusted Labello.