I was delighted to receive a tub of this tummy treat as a gift upon reaching the six-month milestone of my pregnancy, and savoured every indulgent application of it.
The rich, buttery forumulation is packed with preggie-friendly, 'nasty-free' ingredients (like Organic Shea Butter; Omega oils 3, 6 & 9; coconut, sweet almond and rose hip oils) yet surprisingly easily absorbed. I heeded the package instructions to slather it on generously - from above the bust, to below the butt - to soothe and keep the most rapidly expanding parts of my body elastic; itch and stretch mark free.
BEST BITS: It kept its promise to keep my skin feeling comfy and hydrated; and I'm now into my third trimester and still haven't spotted a stretch mark! The subtle scent is refreshing (way better than it's sister product: http://www.beautybulletin.com/face-and-body/body-treatments-cellulite-scarring/mama-mio-pregnancy-boob-tube#), and the formulation is nourishing, yet instantly absorbed.
NOT SO BEST BITS: The price. I'd love to continue using this product, but at approx. R550 for one month's supply, it's a little out of my price range (especially compared to more affordable competitor products like this one: http://www.beautybulletin.com/face-and-body/body-treatments-cellulite-scarring/oh-lief-natural-olive-tummy-wax).
THE VERDICT: Worth splashing out for if you can afford it, or add it to your baby shower registry wish list as an indulgent preggie or post-pregnancy treat.