The texture of the eyebrow gel is not too thick nor too runny. The wand applicator has tiny fibers in it which makes your eyebrows look fuller. It does not pack a huge punch as more high end products on the pigment side but does give you a very natural looking eyebrows without making them appear bold or dramatic. It glides and brushes smoothly the eyebrows imparting a bit of colour. This is a great product when you are running short of time or looking for a softer and natural look. Just brush through your brows and it will fill in gaps and gives you defined eyebrows.