I love this! Its my go-to lip product for summer. It is very easy to use and the applicator produces just about the right amount of product every time, so there is no wastage. I found the gloss itself to look very pretty, but not to be very long-lasting. I really like the stain that it leaves behind so this didn't bother me overly much! I absolutely love whipping this wand out of my bag, it looks so beautiful! I got this in an Angel giftset at Christmas time, so I am not sure of the individual pricing.