I got this lipstick after I took some empties to MAC as part of their Back2MAC programme. And its a great lipstick, that looks great on its own or with a Magenta liner. Its rich and goes on smoothly, I wish it could wear longer though.

P.S I went through my lipstick stash and found an exact dupe of this lipstick and the brand is Charlie "Berry Bold"... So on the days I dont reach for Up The Amp, I reach for my Berry Bold