I bought this product hoping that the gel-based formula would would better with my skin than regular liquid foundations which I typically hate, including the MAC liquid foundation.

I must say, I absolutely loved this product from the get go. The consistency was good and a little does go a long way. It is build-able while looking natural with any amount of product. If I apply it right, i usually don't even need concealer.
I like the fact that it is in a squeezable tube, which allows you to get more bang for your buck.

Yes, the price isn't ideal, but because it is definitely worth it if you're looking for quality.