This product is my everyday go to concealer. I have it in NW 35 and its great for concealing dark circles as well as the odd blemish. The texture of the concealer seems thick and heavy at first but it melts with the heat from your fingertips and becomes very blendable and smooth. It sets quickly and is long wearing even during summer. I wear this product even when I'm wearing no other make up and with daily wear I'm only half way through my pot I bought a year ago. I just gives me that "8hrs of sleep" look. A tip I would advise for more mature skin ladies would be to make sure you moisturize your eye area well before using the concealer and then set with a little translucent powder to stop the concealer from setting in fine lines. I highly recommend this product.