This is by far the best red lipstick I have ever bought. I was put off by it when I tried it at first because it was really dry but once you apply some lip balm or Macs prep and prime for lips, it glides on easily.
This is a bright red lipstick and has a matte finish. I have not tried a lipstick that is more matte than this one.
it has a sort of velvet texture on your lips and really lasts all day. Its one of those lipsticks that will not leave lipstick stains on your teacup which is always a plus.