My mom bought me my first Ruby woo lipstick over two years ago and i fell in love with it from day one. If your looking for a statement color this is it, this lipstick is a show stopper and will turn heads everywhere you go and i recommend it to everyone as it goes well with every skin tone. I love the matte formula and how thick it applies so i don't have to apply it all day long which means it lasts for a long time so the price is definitely worth it.