This I would describe as a more pinkish blush with hints of shimmer.Its like a light pink bronze colour..the shimmer gives off a bronze effect, you will look very sunkissed :) it gives me a glow.I love to apply this blush lightly and blend because the colour pay off is exceptional. Its not a matte blush but more illuminating. If you end up applying too much...just blend away. Its very pigmented so brush on very lightly. It comes shaped like a dome, this product is going to last me forever:) I even wet my application brush, dip into my lovejoy and apply as a gorgeous eyeshadow and lipstain. I adore mineralised blushes.