The matte formula is long lasting and non-drying. This is perfect for those days when I don't have time to be re-applying my lipstick throughout the day.

I have not met a single person who doesn’t look good when they have this lipstick shade on. It seems to look great on most skin tones.

It’s a bit on the pricey end for me, but it lasts long since there’s not need to apply layers and layers of it.

This lippie has helped to complete a number of looks for so the name Heroine seems perfectly fitting to me.