The blue undertones seem to come out a lot more in natural light, whereas the flash highlights the milky, creamy texture. I find Cremesheen finishes very pleasant to wear once you get through the hard glaze they seem to be covered in. The lipstick lasts an average of four hours, doesn't dry my lips out and leaves a delicate shine on the lips.Thanks to its obvious pink-ness there's not much danger of veering into corpse-lips territory. I guess it could look tacky on overly orange fake-tanned skin (but then again, what wouldn't?), but apart from that it's a flattering shade that will suit a multitude of make-up looks. I'd say its cult status is very much deserved! The only downside is the price tag but i guess its a good investment