Although I hate buying expensive mascaras, I always end up repurchasing this mascara over and over again for two main reasons. Firstly, it does not look like you are wearing mascara at all when you are wearing this. It makes your lashes look longer and more voluminous without any clumps or dried up bits of mascara. On the Mac site, it describes the texture of this mascara to be mousse like. I guess this must help with the natural look. Most mascara's I have tried have a almost sticky like texture but not this one. The second reason I love this mascara is that it is really dark. It makes your lashes stand out so much. The mac site claims that this mascara is intensely inky and will saturate lashes in the deepest, darkest, richest black imaginable with each stroke of the unique double-lush brush. I fully agree with this!
Other than that, the packaging is absolutely beautiful and it stands out amongst most of my mascaras.