The Lux Soft Touch is one of the best beauty bars I've had a pleasure to use and review. It has a LUXe look, thanks to the rose etchings on the corner edges. It brings to mind those soaps that you would put in the guest bathroom, but you don’t really want your guests to use, just look and admire. I love that its rich lather gently cleanses without drying my skin and its fragrance of roses is an indulgence to my olfactory senses.