I used Lux before and I simply loved it.

EFFECTIVENESS
Wow! Finally a body wash that actually smells like a perfume after you've used it.

I simply love the smell of it, however, the scent doesn't last as long.

It is safe for sensitive skin, as I have sensitive skin I find that it doesn't dry out my skin as other fragrant body washes and beauty bars did.

PRICE
It is cost effective. If the body wash is a bit too much for the pocket the beauty bar does just as a great job and is less expensive.