I am very pale and don't buy self tanners often. I bought this at dischem since it is so affordable and therefore I had nothing to lose so I gave it a go. The colour pay off is excellent! I applief it twice for a darker effect and it looked really good. The dealbreaker for me was that it transfers really badly. It transfers on your clothes, bedding etc. Because of this reason I will not repurchase. I'd rather stay with body lotion with a subtle, gradual selftan.