Get an instant ‘Aura of Youth’

We all know age is just a number, but aging skin is a fact of life.

Any guesses as to which iconic beauty elixir in a ‘Little Black Bottle’ is sold somewhere in the world every four minutes?

Here’s a clue: It’s the same magic formula that screen stars Lily Collins, Lupita Nyong’o, Penélope Cruz and Kate Winslet swear by…

Yes, these natural beauties are the new ambassadresses embodying the #LoveYourAge ‘aura of youth’ synonymous with Lancôme’s star anti-aging serum: Lancôme Advanced Génifique Youth Activating Concentrate.

The state of the art secret ingredient?

Harnessing genetic science to repair visible signs of aging; reactivate radiance and luminosity; and create a youthful halo of soft, perfectly plumped skin.

After years of carefully analysing the genes and proteins responsible for the biological functions essential for retaining youthful skin, Lancôme successfully managed to address the visible (fine lines, coarse wrinkles, radiance, clarity and evenness) and tactile (texture, resiliency, tonicity, firmness and sagginess) signs of aging – reactivating the radiance of women of all ages, and all skin types, all around the world.

The #LoveYourAge Experience
We asked 15 BB Product Review Club participants who love the age they’re at to add Lancôme Advanced Génifique Youth Activating Concentrate to their beauty regimes. Follow their journeys and track their results here or, embark on your own #LoveYourAge journey…

Make a #LoveYourAge Declaration
You can stock up on Lancôme Advanced Génifique Youth Activating Concentrate (from R780 for 30ml) at Lancôme counters at selected Edgars, Red Square, Stuttafords, Woolworths, Truworths and Foschini stores nationwide.

For more information, click here.

Age is an attitude BB’s. Let’s make every day count!

XOXO Beauty Bulletin