I swear by this product, seriously!! I have thick lush hair again, all thanks to this little baby. I have recently decided to colour my hair an even lighter shade then I normally would, almost blonde and I'm a natural brown haired girl.

So after putting my hair through the works I had started to notice that my hair had become drier then normal. Off course it was due to all the straightening and drying. But once I started to use this I've honestly have notice a dramatic yet amazing difference.

I have cut out the hair straightening, just to give my hair a chance to breath. I would highly suggest this product to anyone. It is suitable for any hair type and works like magic.

After browsing the many positive reviews i feel i have to give this product a try again.
This product has been lying in the back of my drawer for approx. a year or even two!!
Why? i felt that the product was too greasy and only allowed me a day of good looking clean hair, thereafter seemed like i had dolloped a can of oil on my head!
i thereafter actually thought i has purchased an ethnic version hence the excess oils, seems not so.

Will definitely be giving this a try again, however from my previous experience with the product, not one that i would likely purchase again.

Hope my second try with this is better :)

The ultimate in heat protection. I have been using this for years with blow dryer and flay iron and have never had hair damage. It's economical only use a tiny amount for incredible results. Hair is soft and silky smooth and smells lovely even till next hair wash. It doesn't weigh hair down or make scalp itch like other products. A 5 star product.

It's quite a while since I used this product but I remember that it helped with styling but made my look and feel dirty/greasy. It's not the worst product but my hair looks better without using it

This helps to keep my frizzy hair at bay and make it fairly manageable .I never style my hair without using a heat protectant and this is one I'm quite pleased with although I wouldn't say it's the best I've tried.

Works very well and helps to keep hair straight. Also has a lovely small and the price is good. Just don't apply too much cause it can make hair oily

Gosh I used this some time back, As far as I can remember it worked fairly well at getting my hair straight and keeping it that way, it also has a lovely scent. If you apply to much, your hair will be greasy and weighed down, but just the right amount tresses will be left smooth, sleek and straight

I use this product all the time, and I find that it works very well to straighten my hair and make it smooth even when just using a hairdryer and no flat iron. This is my absolute favourite!

I love this product. It doesn't leave your hear sticky.Your hair is really smooth and it make's it feel so soft like silky. I am so glad I've found this product.

I love this product as it definitely stops my hair looking frizzy and it keeps it straighter for longer.

Just remember to only use a little bit and NEVER on your roots. I made this mistake and it made my hair look and feel quite flat and weighed down, and a little oily.

I use it most of the times....

I had tried this product and found it to make my hair very "sticky" after styling.
I'm sure others have had different experiences, but hey.

I got this to firstly protect my hair from the damages from my hair straightener, which it does very well, but i found it sticky in my hair and didnt control the frizz at all..

I bought this product to try out when it first appeared on our shelves. The hot pink bottle definitely caught my eye; it’s different and fun. L’oreal is a widely known brand with a high reputation and trusted products. I use many of their products, but was a little disappointed with this one. The cream felt a bit sticky on my hair, and left it feeling heavy. When used with my hair dryer or iron, it didn’t really help with frizz at all (since I live on the coast, frizz is a big problem). It has a clean, fresh scent, which lingers in your hair. You don’t need to apply a whole heap of product; a small amount will do the trick (depending on the length of your hair).