Ok it's pricey and very few can justify spending this amount on a single eyeshadow! But honestly it's one of the best investments you'll ever make! Why? I've been using mine as an eyeshadow primer even before i knew about primer for eyelids! How u ask? I discovered early on that this shadow had incredible longevity! That it stayed put! Did not shift n only came off when you want it to! So i use this as my base colour all over my lids up to the crease! Merging other colours ontop ! And it seems to me to hold those colours on like a magnet ! Even worn on its own which i mostly do its a classic neutral thats suitable for everyday wear and has deep golden reflects that are both eye opening and very attractive when worn as a sheer nudey look! I'm looking to collect and buy as many of them as i can! I already have 2!