The advertising campaign is excellent, it is what initially drew me to the product. Clever marketing. I love the bold red and white bottles, as always my favourite is the hair mask. It works wonders and is a great "quick-fix" for thirsty hair that looks a bit down. I saw a change in my hair after a few uses, it was definately stronger, but i admit i got bored and started mixing and matching all my lotions and potions. The scent of the products are quite subtle, and doesn't really stand out. I did find that i had to wash my hair more often than usual, it felt weighed down, so perhaps the conditioner/mask was a bit too much for my thin hair.