I had high hopes that this would be the mascara to give me those voluminous Kim Kardashian eye lashes, especially when I saw the magazine ads. However I was underwhelmed particularly because it was a bit pricey for my student budget and the bristle design made the application harder. It isn't completely terrible though, it works. I could see the length difference easily, it doesn't clump or run and it has staying power without being difficult to remove. In terms of volume and the curve effect one would have to apply many coats to really see a slight increase in thickness and lash curve so it works better as night time mascara. As for texture, I'm really not sure what they mean but my lashes felt the same and looked the same just slightly longer with a bit of volume and curve.