I've bleached my hair four months ago and realized how much damage going blonde actually does to your hair! Last month I was advised to use Loreal Vector force mask to strengthen my hair and only after a month to use Intense repair to replace the moisture, I've followed everyone's instructions. I have been using the shampoo since the beginning of July and I am very impressed, my hair is healthy, smooth and smells great! I use it every single day. There is no frizz and I haven't been for a Brazilian Blowout in 5months! I will definitely recommend it, despite being expensive, you use so little of the product and it lasts ages!