INOA offers a new and unique technology that answers the unlimited colour desires of todays women in their constant quest for tailor-made colour.

INOA is an Ammonia free hair colour that is not only easier and quicker to use, coming in just a 2 part process but it also provides colour that provides six weeks of hydration and nutrition, leaving the hair softer and shinier than before.

How does it work?
INOA uses ODS² (Oil Delivery System) technology.
This is a new technology that harnesses the power of oil to maximise colour performance using minimal concentrations of MEA, an alternative alkaline agent to ammonia.

INOA’s ODS amplifies the penetration of the colour agents into the hair and preserves the hair lipid protection post application.
Its is odour free and respects hair and its essential amino acids as well as assuring scalp comfort.

Like all hair colour it is very important to do a test 4hrs prior to applying the product.

Because the wonderful people at Loreal Professional not only care about how you colour your hair but also about how you take care of it in the comfort of your own home they have developed INOA COLOUR CARE. The new dimension of care formulated in synergy with INOA haircolour unique sensorial experience. 

SHAMPOO
R225.00
To properly care for INOA colour treated hair, it is essential to maintain the natural lipids which form the outer layer of the hair fibre.
The formula, enriched with Argan Oil and Green Tea Extracts, intensely nourishes and protects INOA colour treated hair, leaving hair silky with dazzling shine.

CONDITIONER
R240.00
This protective conditioner is enriched with Argan Oil and Green Tea extracts which intensely nourishes and protects INOA colour treated hair. During application the conditioner enrobes the hair fibre for suppleness and condition.

PROTECTIVE CONDITIONING MASQUE
R245.00
The protective conditioning masque for INOA colour treated hair leaves hair feeling smooth, soft and looking shiny.

These products can be used on all colour treated hair.