I loved this ad campaign featuring Gwen Stefani who is the queen of the red lip. Her lips look quite glossy in the advert and I though this range would have that subtle shine but I was disappointed. This colour is a nude/beige which is my go-to colour for day.

The application is very smooth and it has slight moisturisation but once it dries its extremely sticky on the lips. I suppose this is the long lasting bit but I really don't like how it feels at all. As for lasting 10 hours, it didn't last that well. There was slight colour on my lips but it looked dry and cracked. Naturally if you're eating and drinking throughout the day its not going to last.

The packaging is half bad, the bullet shape looks sleek and sophisticated and its got Loreal stamped into the lipstick.

This retails for under R150 at Clicks or Dischem. I can't remember the exact price I paid.