I absolutely love this heat protector. It smells absolutely fantastic and I especially ordered it from Boots.com and got my mother to pick it up when she was in London as it only costs about R50 over there but I am more than happy to pay the SA price of R105 now that I have tried it :) It lasts throughout the day and sleeping with your straightened hair does not mess it up too much. It is not at all sticky and it works like a charm. It will take A LOT for me to swap to another brand :)